Ad cackle and free voiceover

Mutually collected fund. Lacking trust? [Image source]

It’s a mandatory SEBI rule that the TV ads they show to garner subscriptions have to include the caveat: Mutual fund investments are subject to market risks. Please read the offer document carefully before investing.

The 16 words are spoken so rapidly that you barely make anything out of it. Obviously the warning serves no purpose. That however is hardly the headache of the ad givers.

They follow the rule in letter but not in spirit. And they get away unasked.

Not any longer. Come 1st April, the SEBI has directed that the caveat must be stretched for at least 5 seconds. Up until now there has been no minimum time restriction.

This meant the ads breezed through in just 3 seconds. With the new rule in place shortly, the public can expect to be forewarned clearly.

To come back to my opening statement about speed-talking, here is a startling revelation. The TT discloses that the fast-talking voiceover usually gets paid between Rs.7000 and Rs.10000 per ad spot.

Not bad earning that, but truth be told, you may even get free voiceovers. Try SpokenText. If you’re a bit innovative, you may also ‘speed up’ the spoken text.

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